Marketing privacy policy

We collect your personal information for the purposes of our business marketing activities. There are many forms of marketing activities we can undertake as listed below (not all of these are utilised by Dublin Express):

Email Marketing: Direct Marketing targeted at a person or persons who have positively Opted-In, (Consented) to receive products, services and advertising.

Social Media Marketing: Reaches a number of people through all of our social media platforms and websites.

Digital Marketing: Own channel marketing to reach our current and prospective customers such as email, SMS or post.

Mobile Marketing: Reaches people through SMS text messages, social media websites, email and mobile applications and we can tailor the content at all times.

Search Engine Marketing: Using the best practices of search engine optimisation to make and help our Dublin Express and our Affiliates brand more discoverable

Event Marketing: Creation of a live or virtual event where we as a company may promote our products and services to an assembled audience.

Influencer Marketing: Working with online personalities who can impact their followers’ purchasing decisions based on their actions or behaviours.

Content Marketing: Focused on creating, publishing, and distributing content for a targeted audience online.

Brand Marketing: Strengthen our offering to our current and prospective customers and clients.

Business to Business Marketing: Means we can approach current and prospective or likely business who may be interested in our products and services.

Marketing is governed by ePrivacy Regulations, Ireland Data Protection Act (DPA) 2018 and EU General Data Protection Regulation (GDPR). Here at Dublin Express, we follow the law and the guidance of the Data Protection Commission (DPC).

Direct Marketing - Positive Opt-In (Consent)
Direct marketing consists of any marketing that relies on direct communication or distribution to people, rather than through a third party such as mass media. Mail, email, social media, and texting campaigns are among the delivery systems used.

Legal Basis of Processing
Dublin Express and its Affiliates that are part of Mobico Group, as a group of Data Controllers can rely on the Ireland DPA and EU GDPR, to record the legal basis for processing personal data for the purposes of marketing.

Dublin Express as a Data Controller relies on positive opt-in (Positive Opt-In Consent) to marketing under Article 6, para.1, (a).

We send you marketing to keep you informed on our products, services and to support our planning and development services for our existing, new and potential customers. To inform you about new, revised or upcoming products/services and to suggest certain products/services to you on a like-for-like basis. Dublin Express promises to be open and transparent in all of our marketing communications. You can object to the use of your email address for this purpose at any time by using the unsubscribe function on the transaction page, using the unsubscribe link within the communication you have received, or by updating your preferences centre.

With regard to Direct Marketing, you have the Right to Object to the processing of your personal data for the purposes outlined in this privacy notice. You can record your objection to the processing by contacting the DPO by emailing data.protection@nationalexpress.com. Please state that your query relates to Dublin Express so we can route it correctly.

The Data Protection Officer:

“You can review, alongside this notice, our full privacy notice by clicking this link. My team and I are here to help and to support your privacy needs - if you need further support, you can contact my team or I by emailing data.protection@nationalexpress.com.”