Marketing privacy policy

We collect your personal information for the purposes of our business marketing activities. There are many forms of marketing activities we can undertake as listed below:

Email Marketing: Direct Marketing targeted at a person or persons who have positively Opted-In, (Consented) to receive products, services and advertising.

Social Media Marketing: Reaches a number of people through all of our social media platforms and websites.

Digital Marketing: Own channel marketing to reach our current and prospective customers such as email, SMS or post.

Mobile Marketing: Reaches people through SMS text messages, social media websites, email and mobile applications and we can tailor the content at all times.

Search Engine Marketing: Using the best practices of search engine optimisation to make and help our Dublin Express and our Affiliates brand more discoverable

Event Marketing: Creation of a live or virtual event where we as a company may promote our products and services to an assembled audience.

Influencer Marketing: Working with online personalities who can impact their followers’ purchasing decisions based on their actions or behaviours.

Content Marketing: Focused on creating, publishing, and distributing content for a targeted audience online.

Brand Marketing: Strengthen our offering to our current and prospective customers and clients.

Business to Business Marketing: Means we can approach current and prospective or likely business who may be interested in our products and services.

Marketing is governed by ePrivacy Regulations, Ireland Data Protection Act (DPA) 2018 and EU General Data Protection Regulation (GDPR). Here at Dublin Express, we follow the guidance of the Data Protection Commission (DPC).

Soft Opt-in Marketing
Soft opt-in enables us to send direct marketing emails to you without the need for prior explicit consent. Where we have collected information as part of any transactions of a sale or services when you have engaged with us within the past twelve months. We will market to you like-for-like products and services of Dublin Express. We will not send marketing emails for products and services relating to third parties or where you have unsubscribed from this marketing activity.

Direct Marketing - Positive Opt-In (Consent)
Direct marketing consists of any marketing that relies on direct communication or distribution to people, rather than through a third party such as mass media. Mail, email, social media, and texting campaigns are among the delivery systems used.

Legal Basis of Processing
Dublin Express and its Affiliates that are part of Mobico Group, as a group of Data Controllers can rely on the Ireland DPA and EU GDPR, to record the legal basis for processing personal data for the purposes of marketing. Not only do we rely on Soft Opt-In but we use the lawful grounds to apply when a customer has previously positively opted-in (Positive Opt-In Consent) to marketing under Article 6, para.1, (a). This remains in place for customers who have previously used this method to consent to marketing.

Where we, Dublin Express, apply our Legitimate Interest as set out under Article 6 para.1, (f) for Soft Opt-In, our legitimate interest is to keep you informed on our products, services and to support our planning and development services for our existing, new and potential customers. To inform you about new, revised or upcoming products/services and to suggest certain products/services to you on a like-for-like basis. Dublin Express promises to be open and transparent in all of our marketing communications. You can object to the use of your email address for this purpose at any time by using the unsubscribe function on the transaction page, using the unsubscribe link within the communication you have received, or by updating your preferences centre.

Under the Irish ePrivacy Regulations, we may use a form of “soft opt-in” for email and SMS marketing in certain circumstances. This allows us to send you marketing about services that are similar to those you have already shown an interest in, without needing explicit consent in every case, provided specific safeguards are met. We will ensure that these are met in each and every communication that we send to you.

We will use soft opt-in where:

1. We obtained your details in the context of a sale or negotiation of a sale – for example, when you book or start to book a Dublin Express journey, request a quote, or otherwise provide your details in connection with Dublin Express services.
2. We only market our own similar products and services – such as Dublin Express routes, offers, travel updates or related services for your journey (e.g. additional journeys, route changes, or similar travel opportunities).
3. We give you a clear and simple way to opt out at the point we collect your details and in every message we send.

We will not rely on soft opt-in where:

• you have asked us not to send you marketing or have unsubscribed
• you have not shown any interest in buying or using our services
• we would be marketing unrelated products or third-party services
• you are simply browsing the website without otherwise engaging with us

The Ireland Data Protection Officer, (DPO) can be contacted at any time if you have any questions or if you want to exercise any of your rights under EU GDPR by emailing data.protection@nationalexpress.com. Please state that your query relates to Dublin Express so we can route it correctly.

With regard to Direct Marketing, you have the Right to Object to the processing of your personal data for the purposes outlined in this privacy notice. You can record your objection to the processing by contacting the DPO by emailing data.protection@nationalexpress.com. Please state that your query relates to Dublin Express so we can route it correctly.

The Data Protection Officer:

“You can review, alongside this notice, our full privacy notice by clicking this link. My team and I are here to help and to support your privacy needs - if you need further support, you can contact my team or I by emailing data.protection@nationalexpress.com.”